Big Data and Retailers: How Stores Spy on You

Consumer Reports details how retail stores leverage your in-store and out-of-store data such as where you look (products and duration), the collective heat map of your cellphone signal to track paths, and data-mine your facial expressions, government ID’s and license plates to tailor ad experiences, maximize their profits, and open the door to gender and ethnicity biased price-points.

Read at Consumer Reports | http://mys.tc/2lw

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